Social media marketing and its impact on travel decisions

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Authors
Cheung, Wei Fung
Issue Date
2016
Degree
BA of Business in Marketing
Publisher
Dublin Business School
Rights
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Abstract
The aim of this project revolves around social media marketing, and how it is been use by consumers to benefit and carry out their trip planning in an efficient way also to the impacts there is. In addition to seeing the social media tool out on the market for consumers, evaluate the level of trust and he usage level consumer has towards social media and the impact it may involves. To do so firstly carrying out secondary research about what social media is and relating topic that involves travel industry, the aim for the study is to gain a better knowledge of exactly what potential elements I could develop on, and with the aid of the secondary research to then effectively carry out the social media marketing and the impact through primary research, with the chosen descriptive research and following by an online survey to then analyse the results and give me the evidences to back up my research of study.