Impact of business intelligence on organisational value creation: A case study of Nestle Nigeria PLC

No Thumbnail Available
Hamza, Rahmat Yetunde
Issue Date
MBA in Finance
Dublin Business School
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
In reality, rapid development of business intelligence has affected virtually all aspects of life and businesses in trying to create value. Business internal environment is characterized by uncertainties, dynamic and constant changes etc., and these are factors that affect organizational value creation. Nestle Nigeria Plc is one of the leading firms in manufacturing of consumer goods in Nigeria. However, the hope of the shareholders receiving a higher dividend in the recent years became dim following the weak performance of about 94 per cent fall in the profit after tax in their annual profit for 2016. Could this be as a result of lack of effective business intelligence process ? The purpose of this study is to investigate impact of business intelligence on the organizational value creation of Nestle Nigeria Plc. There is the need to identify the impacts in terms of benefits that can be derived from the effective implementation of BI, the barriers encountered by the different departments in the organization and the ways in which BI technology can be improved. This research work is the first to examine the existing impact of BI in Nestle Nigeria Plc. The study created hypotheses on business intelligence constructs (process, product, technology and team) and the findings from the study is to provide insight for new or existing consumers goods manufacturing firms on the benefits and contributions of business intelligence in creating organizational value. Based on this, the study explores how the ineffective business intelligence process may adversely affect organizational value creation. It seeks to make recommendations on the need for organizations to have sound and adequate BI processes in place so as to boost production process and improve quality of goods produced. If this can be done, it will go a long way to smooth operations and reduce productions cost and increase organizational value creation.