Adoption of cloud computing by SMEs in emerging markets (India)

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Joy, Manoj
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MBA in Cloud Computing
Dublin Business School
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In 21st century, Cloud computing has been one of the most discussed subject in the world of information technology. Many companies are moving to cloud technology today. Cloud computing is a popular term for business today. Cloud technology has witnessed a drastic growth in recent years and its popularity is increasing by leaps and bounds. Cloud Computing is not a trend anymore it has become an important tool for many organizations (Vaquero, et al., 2009) Every company has a huge amount of data and information which need to be stored somewhere. Cloud allows us to store and access data and programs over the internet instead of using a storage drive. Huizenga (2005) explained that “cloud computing is an innovative technology, little evidence has so far been gathered on the factors that contribute to the success of innovation in information technology”. This dissertation contains an in-depth literature review and primary data through surveys conducted with the various professionals in India who are using cloud services. The aim of this research is to provide a better understanding of what Cloud computing is regarding to its adoption, implications as well as the process of adoption by SME in emerging markets. Different aspects of adoption of cloud computing will be discussed from a SME perspective. It builds detailed knowledge about the specific purpose to increase the value of future SMEs in emerging markets investment in Cloud computing. The research topic of this dissertation is: “Adoption of Cloud Computing by SMEs in emerging markets” This research has taken a Quantitative, interpretive and cross-sectional designs in the form of a self-administered questionnaire through survey. Gaps that were identified in the literature review and primary data are later discussed in data analysis and conclusion. Based on the findings, the researcher has explained the different aspects of cloud computing in relation to its benefits. A study was conducted with 109 customers of different SMEs in India who are using Amazon cloud services. Author keywords: Cloud computing, SMEs, emergent markets