Just a joke? Sexist humour, gender, stereotypical sexual attitudes, female objectification and sexual harassment attitudes

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Authors
Rogers, Aoibheann
Issue Date
2018
Degree
Higher Diploma in Arts in Psychology
Publisher
Dublin Business School
Rights
Abstract
The current study investigates the effects of sexist humour on stereotypical sexual attitudes of men and women, female objectification and sexual harassment attitudes in an Irish context. Ninety-eight participants took part in an online experimental quantitative design. Participants were required to watch a short video and complete questions taking from the Attitudes Towards Dating and Relationships scale (ATDR), Attitudes Towards Women Scale (ATWS) and the Sexual Harassment Attitudes Scale (SHAS). A 4x2 factorial design was utilised in which interaction effects between gender and the videos were examined against stereotypical sexual attitudes of men and women, attitudes towards women and attitudes towards sexual harassment. Overall results did not support the hypotheses. Sexist humour had no effect on participants attitudes. However, results indicated that males had more progressive attitudes towards women. Further research into sexist humour is needed
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