The impacts of TQM in marketing of banking services in Nigeria : a case study of Guaranty Trust Bank plc

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Zedomi, Victor D
Issue Date
MA in Business Studies
Dublin Business School
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This Study is made up of six Chapters which are as follows: The first is introduction, which explains basically, the inspiration for the study, its prospects and problems, while chapter two is the literature review which looks at notable researchers which has done work on these areas. The third chapter is the research methodology, which will look at the technicalities of how the study was executed. It will explain the work and will serve as scientific justification for the subsequent two chapters. Chapter four is where the survey data I presented, it is analysed and processed into useful information upon which the summary, findings, conclusion and recommendation the fifth chapter are based. Chapter Six is the self-reflection. This is where the author reflects back on the entire MBS course.