The impacts of TQM in marketing of banking services in Nigeria : a case study of Guaranty Trust Bank plc

dc.contributor.advisorKealy, Michaelen
dc.contributor.authorZedomi, Victor Den
dc.date.accessioned2013-07-19T13:42:33Z
dc.date.available2013-07-19T13:42:33Z
dc.date.issued2007
dc.description.abstractThis Study is made up of six Chapters which are as follows: The first is introduction, which explains basically, the inspiration for the study, its prospects and problems, while chapter two is the literature review which looks at notable researchers which has done work on these areas. The third chapter is the research methodology, which will look at the technicalities of how the study was executed. It will explain the work and will serve as scientific justification for the subsequent two chapters. Chapter four is where the survey data I presented, it is analysed and processed into useful information upon which the summary, findings, conclusion and recommendation the fifth chapter are based. Chapter Six is the self-reflection. This is where the author reflects back on the entire MBS course.en
dc.identifier.citationZedomi, V. (2007). The impacts of TQM in marketing of banking services in Nigeria : a case study of Guaranty Trust Bank plc. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/884
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectFinanceen
dc.subjectTotal quality managementen
dc.titleThe impacts of TQM in marketing of banking services in Nigeria : a case study of Guaranty Trust Bank plcen
dc.typeThesisen
dc.type.degreelevelMBSen
dc.type.degreenameMA in Business Studiesen
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