Star-struck! celebrity attitude : its relationship to body esteem and self-efficacy
Authors
Asmil, Sara
Issue Date
2014
Degree
BA (Hons) Psychology
Publisher
Dublin Business School
Rights holder
Rights
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Abstract
The aim of the study is to investigate the relationship between celebrity attitude, body esteem and self-efficacy beliefs and whether gender differences exist. A quantitative analysis was the chosen method. A combination of convenience and snowball sample of 136 participants, 62 males and 74 females, were administered the General Self-efficacy Scale (GSE), Body Esteem (BES) and Celebrity Attitude Scale (CAS) via Qualtrics and paper questionnaires. The analyses showed that there was a weak positive significant relationship between the intense-personal level of celebrity attitude and body esteem (rho (136) = .212, p= .013). Results indicate a significant gender difference in body esteem (U = -3.457, p = .001). Author keywords: Celebrity attitude, body, body esteem, self, self-efficacy, gender differences