Star-struck! celebrity attitude : its relationship to body esteem and self-efficacy

No Thumbnail Available
Asmil, Sara
Issue Date
BA (Hons) Psychology
Dublin Business School
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
The aim of the study is to investigate the relationship between celebrity attitude, body esteem and self-efficacy beliefs and whether gender differences exist. A quantitative analysis was the chosen method. A combination of convenience and snowball sample of 136 participants, 62 males and 74 females, were administered the General Self-efficacy Scale (GSE), Body Esteem (BES) and Celebrity Attitude Scale (CAS) via Qualtrics and paper questionnaires. The analyses showed that there was a weak positive significant relationship between the intense-personal level of celebrity attitude and body esteem (rho (136) = .212, p= .013). Results indicate a significant gender difference in body esteem (U = -3.457, p = .001). Author keywords: Celebrity attitude, body, body esteem, self, self-efficacy, gender differences