The impact of investor's behavioural factors on investment decisions in financial markets in Ireland

Authors

Singh, Anup

Issue Date

2024

Degree

Master of Business Administration in Finance

Publisher

Dublin Business School

Rights

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Abstract

This research investigates the impact of investor behavioral characteristics such as fear, stock market volatility, and herd behavior on decision-making in Irish financial markets. Furthermore, the study proposes to look at the function of risk perception as a mediating component in the connection. This study collected data from investors in Ireland's financial markets using a quantitative questionnaire. The convenience sampling approach was used to choose participants. The findings revealed that their fear, stock market volatility, and herding behavior significantly affected investors' investing decisions. Furthermore, risk tendencies were shown as a critical mediator in this association. This study adds to the existing body of information and provides investors with valuable insights about behavioral biases that may impact their investment decisions. Furthermore, it is crucial to recognize that other factors may affect investors' decision-making processes. The findings will be precious to stakeholders, including government officials, lawmakers, financial advisers, and investors.