A study on the effectiveness of communication patterns on employee performance in Iroko Television, Nigeria

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Soyinka, Victoria Ifedayo
Issue Date
MBA in Human Resource Management
Dublin Business School
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Communication is essential in any organisation as it determines the effectiveness of the share of information which further enhances the order, coordination and synergy between departments of an organisation. For communication to be effective it must be characterised by the 7C’s framework (concrete, considerate, clear, concise, courteous, complete and correct) Communication is also essential for employee performance as it effectively engages employees, this study thus had its central objective as investigating the role of effective communication in Iroko Television (TV). The study was divided into five (5) chapters, the study also adopted the quantitative research methodology which collected data from the distribution of 70 questionnaires amongst employees in Iroko TV. 65 questionnaires were collected and analysis using Statistical Package for Social Sciences was done. The study discovered that communication in Iroko TV is characterised by the 7C’s framework which has enhanced the performance of staff, employees had become more productive in keeping up to task, meeting daily, having harmonious coordination between employer-employees and further enhancing organisational values and ethics. The research thus recommends that the process of communication should be solidified for greater impact, this can be done through creating a department to monitor process of information should be established.