Facebook : the effect on happiness and its attraction to users

dc.contributor.advisorMcMahon, Ciaranen
dc.contributor.authorKenny, Andrewen
dc.date.accessioned2012-10-09T11:21:20Z
dc.date.available2012-10-09T11:21:20Z
dc.date.issued2012
dc.description.abstractThe aim of this paper has been to explore what effects using Facebook has on the user’s happiness (SHS), and also to add to previous research on what attracts users to the site with specific focus on social desirability (SDS). Furthermore, it attempts to broaden what is already known by looking at subjects other than students. The correlation between Facebook use and happiness was examined by looking at the intensity of use (FIS) and the number of Facebook friends. Facebook use was found to have no influence on happiness overall, although a positive correlation was found for users in part time employment. A positive effect however was found between the number of Facebook friends and happiness. Finally, and perhaps counter intuitively, no link was found between Facebook use and social desirability. Author keywords: Facebook, happiness, social desirabilityen
dc.identifier.citationKenny, A. (2012). Facebook : the effect on happiness and its attraction to users. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/368
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: the authoren
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectCommunicationen
dc.subjectDigital mediaen
dc.subjectApplied psychologyen
dc.titleFacebook : the effect on happiness and its attraction to usersen
dc.typeFinal Year Projecten
dc.type.degreelevelBA (Hons)en
dc.type.degreenameBA (Hons) in Psychologyen
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