How important are green environmental issues in data centre locations for cloud service providers (CSPs) and for small and medium enterprises (SMEs)?

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Ungarala, Dharmendra
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MBA in Cloud Computing
Dublin Business School
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Abstract The purpose of this dissertation is to assess on how important are Green Environmental issues in Data Centre locations for Cloud Service Providers (CSPs) and Small and Medium Enterprises (SMEs)? This dissertation work is based on two sources, primary data and secondary data. The primary data has been collected by four interviews whereas the secondary data has been collected from several sources such as journal articles, books and internet (websites of various companies and websites of energy and environmental bodies). The literature review provides the main themes and theories of the topics under Green Cloud Computing. This review suggests that there are many ways to save energy in Data Centres through hardware and software techniques. Also found natural cool locations can help in a significant level to decrease the energy usage and to get Total Cost of Ownership (TCO). Primary data was collected through qualitative methodology (semi-structured interviews). Deductive approach is used and followed Interpretivism as a philosophy. This research provides several key points concerning environmental consequences due to Cloud Data Centres, how important this environmental aspect to CSPs in setting up their Data Centres in Green Zones, how important this environmental aspect to SMEs while selecting a CSP, is it Green Cloud Computing a selling point for CSPs? Results are positive towards setting up Green Zones, following all the power optimisation techniques right from the design of a Data Centre. The study concludes that Cloud Service Providers initiatives towards environment make a positive effect on Small Medium Enterprises that could be an indirect selling point to CSPs. Author keywords: Green Cloud computing, green IT, selling point, CSP, SME