How to manage the multicultural sales teams in interdependent environment to get competitive advantage?
Authors
Singh, Jagjit
Issue Date
2010
Degree
MA of Business Administration (international)
Publisher
Dublin Business School
Rights holder
Rights
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Abstract
Over the last decade, organisations have started to change the way they do business. Every day more and more companies are trying to cover different markets and establish their brand globally. In the current business environment, cultural diversity is rapidly becoming a day to day reality for more and more managers. Many scholars like Hofstede, Lewis, Parker, Rouse & Rouse etc. have founded that presence of culturally diverse workforce brings up two fold impacts on an organisation. If managed efficiently, it could do wonders and mismanagement of cultural diversity might result in failure. The research undertaken as part of this project may help to develop a management style in order to improve the overall results of an organisation. The purpose of this dissertation is to answer the question of how to manage the multicultural sales teams in interdependent environment to get competitive advantage. In order to answer this question, research was undertaken to analyse various factors that influence the team performance both positively and negatively. The other objective of this research is to identify the key factors and competencies that will increase participation, energy and productivity in multicultural teams. Once these objectives were met, researcher proposed the optimum management style and required factors for managing culturally diverse teams. The population selected for this research project is made up of managers and employees from multicultural teams employed in well known Retail Sector Company in Ireland. In short, the results from the questionnaire showed that cultural diversity can have both positive and negative impact on team performance and ultimately on productivity. The reader(s) would be able to understand the fundamentals of cultural diversity management in an organisation at the time finding some interesting but important aspects cultural diversity invites in an organisation. The researcher concludes with quite interesting conclusion and some special recommendations.