Priming effect of ‘The Voice UK’ Television Talent Show on competitiveness in adolescents

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Ksenija, Nesterova
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BA (Hons) in Psychology
Dublin Business School
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The purpose of this research was to investigate whether the competitive television talent show ‘The Voice UK’ produced a priming effect on competitiveness levels in adolescents. Typically, the prime target audience of these shows consist of a young audience. Therefore, students aged between 16 and 18 years of age were selected to participate in this study. The experiment employed between-within group analysis with the pre-test and post-test experimental design. Gender, personality types and genre of a video clip were considered as possible contributing factors to the perception of competitiveness. Competitive and non competitive video clips were used in the priming task of the experimental and control groups. The Revised Competitiveness Index and The Revised Eysenk Personality Questionnaires were used to measure these variables. Firstly, it was hypothesized that levels of competitiveness will vary between groups and stages of the experiment. Secondly, levels of competitiveness will depend on different personality types across gender. Thirdly, levels of competitiveness will differ between males and females. The results revealed no significant effects of gender and group type (competitive or non-competitive priming intervention) on competitiveness scores. Nevertheless, minor differences of means in competitiveness scores were evident between males and females across groups. Personality types were found to have no effect on the levels of competitiveness. However, a negative relationship was found between a lie subscale and competitiveness. Meaning, that low the scores on the lie scale significantly predicted competitiveness. Further interpretation of these results highlighted a link between the lie, neuroticism and extraversion subscales that have a strong association with academic achievement. Author keywords: Adolescents, priming, talent shows, personality types, competitiveness, gender