Decoding strategic pathways: Unravelling Amazon Prime Video's key business decision
Authors
Checchin, Giovanni
Giuffrè, Sofia
Martorella, Niccolò
Varone, Federica
Issue Date
2024
Degree
Bachelor's Honours in Marketing
Publisher
Dublin Business School
Rights holder
Rights
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Abstract
This paper is aimed at analyzing Amazon Prime Video’s strategic decisions in relation to those implemented by competitors to differentiate themselves in the SVoD market. The ultimate purpose of the research is to answer, thanks to primary and secondary research, the questions "What is Amazon Prime Video doing and will do to differentiate itself from its competitors and why is it making such moves? Will the changes taking place in this sector lead to a merger of the OTT market with the Pay-TV one?”, and offer three hypothetical scenarios for the future of this market and its players.