New consumers and new technologies: How manage them inside malls through marketing?

dc.contributor.advisorDuff, Daviden
dc.contributor.authorHenri, Margaux
dc.date.accessioned2019-03-11T11:50:23Z
dc.date.available2019-03-11T11:50:23Z
dc.date.issued2019
dc.description.abstractThe objective of the study conducted is to analyse how mall are integrating new factors as new consumers and new technologies in their marketing strategy. The research evaluates what are the new challenges they have to face but also what are their new way of analyse and influence made possible thanks to digital and new technologies. The research investigates in one hand on qualitative data through observation inside a mall experience, but also through expert interview, who will provide information and maximize researches. In another hand, quantitative data will be conducted through 100 of participants to obtain relevant figures that will allow us to show correlations between researches, expert interviews, observatory and collected responses.en
dc.identifier.citationHenri, M. (2019). New consumers and new technologies: How manage them inside malls through marketing? Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3693
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectShopping mallsen
dc.subjectGeneration Yen
dc.titleNew consumers and new technologies: How manage them inside malls through marketing?en
dc.typeThesisen
dc.type.degreelevelMScen
dc.type.degreenameMSc in Marketingen
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