Identifying the Influence of Internal Stakeholder Management on Project Outcomes in Irish Social Media Organizations
Authors
Shashi Kanth Varma Muthe
Issue Date
2025
Degree
Master of Business Administration in Business and Management
Publisher
Dublin Business School
Rights holder
Rights
Abstract
This study examines the Irish social media industry. It explores the effects of operations, learning and development (L&D), human resources (HR), project managers, and resource allocation teams on project results. It assesses their impact on stakeholder satisfaction, budget adherence, and project timeliness using Kerzner's authority, responsibility, and accountability paradigm. According to the results of a quantitative study of 82 professionals, project managers, and resource allocation teams have the greatest influence. Their proactive responsibilities in decision-making and resource optimization improve project success. With an emphasis on organizational alignment, skill development, and talent acquisition, HR and L&D play a crucial role as facilitators. The study highlights the significance of effective stakeholder engagement tactics and suggests using frameworks such as Mendelow's Matrix to prioritize, integrate HR and L&D in strategic planning and improve participation. It draws attention to the need for more study on changing stakeholder roles. It stresses the importance of strategic internal collaboration for success, even as it acknowledges limitations such as industry specificity and self-reported data.