A digital marketing strategy for the SAH Journal. Approach and findings

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Authors
Sargent, Pauline
Issue Date
2016
Degree
Publisher
Dublin Business School
Rights
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
Abstract
The role of librarians is changing from purchasing content behind closed doors to facilitating access to high quality open access content. Research papers and academic articles are hidden behind technical, legal and financial barriers. These barriers prevent the majority of the population from accessing new research, academic articles and government documents. More and more people are finding ways around these barriers and the drive for Open Access Journals is increasing and developing at a rapid pace. There are many challenges for making data open and accessible. With the amount of new technologies available what is the best strategy for making it open and increasing the reach via social media and other technologies. This presentation looks at how developing a digital marketing strategy using the SOSTAC® model which is a planning system created by writer and speaker PRSmith in the 1990s can be useful.