Insect disgust : comparing influence types, gender differences and the relationships with right-wing authoritarianism and age

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Sheppard, Barry
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BA (Hons) in Psychology
Dublin Business School
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Objective. Research on disgust, to date, has focused on general sensitivity. This experiment looks at disgust related of eating crickets, how it can be influenced and whether social conventionalism age and sex play a part. Methods. A convenience sample of 352 participants completed an online questionnaire including the right-wing authoritarianism (RWA) scale, a measure of conventionalism. Participants, randomly assigned into groups, viewed an intellectual appeal, text, or a social appeal, video. They rated before and after, as a measure of disgust, their likelihood of eating a cricket or cricket bar. Results. The social appeal group were significantly more likely to eat a cricket bar, but not a cricket. The RWA scale was not found to correlate with the change. No difference was found for sex, and age negatively correlated with initial rating. Conclusions. Results support the role of social influence, but not social conventionalism, in disgust of eating crickets.