Disclosing personal information online; links between extraversion, neuroticism, self-monitoring, narcissism and online privacy awareness

No Thumbnail Available
Authors
Tobin, Bryan
Issue Date
2014
Degree
BA (Hons) in Psychology
Publisher
Dublin Business School
Rights
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
Abstract
The purpose of this study was to explore the correlation between online privacy awareness and the four psychological constructs of extraversion, neuroticism, self-monitoring and narcissism. Snowball sampling was used to recruit 84 Facebook users over 18 years of age (F=52 M=32). Each participant filled out an anonymous questionnaire with scales for the four constructs in scope and a number of stand-alone questions related to their privacy settings in Facebook. Statistical analysis found a moderate negative correlation between neuroticism and privacy awareness. However no other statistically significant correlations were found. Cross-sectional analysis was performed between participants grouped by their choice of privacy setting and extraversion. No significant difference was found. Overall participants had a high level of privacy awareness and a low level of confidence in the privacy protection offered. More research is needed to explore how privacy awareness can translate into to pro-privacy behaviour.
Collections