Disclosing personal information online; links between extraversion, neuroticism, self-monitoring, narcissism and online privacy awareness

dc.contributor.advisorWalsh, Margareten
dc.contributor.authorTobin, Bryanen
dc.date.accessioned2014-09-05T13:43:22Z
dc.date.available2014-09-05T13:43:22Z
dc.date.issued2014
dc.description.abstractThe purpose of this study was to explore the correlation between online privacy awareness and the four psychological constructs of extraversion, neuroticism, self-monitoring and narcissism. Snowball sampling was used to recruit 84 Facebook users over 18 years of age (F=52 M=32). Each participant filled out an anonymous questionnaire with scales for the four constructs in scope and a number of stand-alone questions related to their privacy settings in Facebook. Statistical analysis found a moderate negative correlation between neuroticism and privacy awareness. However no other statistically significant correlations were found. Cross-sectional analysis was performed between participants grouped by their choice of privacy setting and extraversion. No significant difference was found. Overall participants had a high level of privacy awareness and a low level of confidence in the privacy protection offered. More research is needed to explore how privacy awareness can translate into to pro-privacy behaviour.en
dc.identifier.citationTobin, B. (2014). Disclosing personal information online; links between extraversion, neuroticism, self-monitoring, narcissism and online privacy awareness. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/1969
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectPsychologyen
dc.subjectDigital mediaen
dc.subjectCommunicationen
dc.titleDisclosing personal information online; links between extraversion, neuroticism, self-monitoring, narcissism and online privacy awarenessen
dc.typeFinal Year Projecten
dc.type.degreelevelBA (Hons)en
dc.type.degreenameBA (Hons) in Psychologyen
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