Impact of using social media platform on entrepreneurial success

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Kadan, Roshith Puthanveettil
Issue Date
MA of Business Administration
Dublin Business School
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The dissertation topic is Impact of using Social Media platform on Entrepreneurial Success. This has helped in understanding the impact of all the factors that highly affect entrepreneur’s attitude of start-up businesses. The variables need to be assessed carefully so that its impacts can be obtained in detail. In the research process, it has been found that researcher has assessed the opinion of 50 employees in start-up businesses the issues that they are facing in regard to use of social media platforms. After conducting the research, researcher had done the literature review in depth and hence clear insight has been received in the research area. For the research work, the researcher has used the deductive approach so that appropriate data can be obtained. Descriptive design has been also used for the in-depth analysis. The researcher has conducted the quantitative research with the sample size of 50 employees and qualitative research with the sample size of 5 managers. This collective approach is done for getting the appropriate results. The presentations have been done in charts and graphs. The researcher has found that there are several factors that are getting impacted on the customers via use of social media platforms and hence, it needs to be improved to a great extent. Therefore, certain recommendations have been given for improvement of the current conditions of start-up businesses.