Impact of using social media platform on entrepreneurial success

dc.contributor.advisorLynham, Michaelen
dc.contributor.authorKadan, Roshith Puthanveettil
dc.date.accessioned2019-07-02T16:12:46Z
dc.date.available2019-07-02T16:12:46Z
dc.date.issued2019
dc.description.abstractThe dissertation topic is Impact of using Social Media platform on Entrepreneurial Success. This has helped in understanding the impact of all the factors that highly affect entrepreneur’s attitude of start-up businesses. The variables need to be assessed carefully so that its impacts can be obtained in detail. In the research process, it has been found that researcher has assessed the opinion of 50 employees in start-up businesses the issues that they are facing in regard to use of social media platforms. After conducting the research, researcher had done the literature review in depth and hence clear insight has been received in the research area. For the research work, the researcher has used the deductive approach so that appropriate data can be obtained. Descriptive design has been also used for the in-depth analysis. The researcher has conducted the quantitative research with the sample size of 50 employees and qualitative research with the sample size of 5 managers. This collective approach is done for getting the appropriate results. The presentations have been done in charts and graphs. The researcher has found that there are several factors that are getting impacted on the customers via use of social media platforms and hence, it needs to be improved to a great extent. Therefore, certain recommendations have been given for improvement of the current conditions of start-up businesses.en
dc.identifier.citationKadan, R.P. (2019). Impact of using social media platform on entrepreneurial success. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3825
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectSocial mediaen
dc.subjectEntrepreneurshipen
dc.titleImpact of using social media platform on entrepreneurial successen
dc.typeThesisen
dc.type.degreelevelMBAen
dc.type.degreenameMA of Business Administrationen
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