The effect of language on perceived odour intensity

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ba_cassidy_c_2016.pdf (649.44 KB)

Authors

Cassidy, Clare

Issue Date

2016

Degree

BA (Hons) in Psychology

URI

http://hdl.handle.net/10788/3059

Publisher

Dublin Business School

Rights holder

http://esource.dbs.ie/copyright

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Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.

Abstract

This study explored the effect of language priming on perceived odour intensity. This was investigated by measuring changes in EEG alpha wave amplitude, and through a perceived odour intensity self-report scale among 32 participants. The experiment used a 2x2 between-subjects factorial design with a within-subjects component. Four conditions investigated differences between 2 odour stimuli containing drops of rosemary essential oil that were of the same intensity in the presence and absence of a language prime, and odours of varying intensities in the presence and absence of a language prime. A mixed factorial ANOVA found no significant effects for differences across conditions for varying intensities or language prime on perceived odour intensity or EEG amplitude. Author keywords: Odour, intensity, language, EEG

Collections

Psychology