The internationalization of SMEs : the case of French SMEs in the wine Industry going to ASEAN countries

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Authors
Gaultier, Celine
Issue Date
2013
Degree
MA of Business Studies
Publisher
Dublin Business School
Rights
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Abstract
Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide. In a first time, to understand why SMEs internationalize, the researcher will deal with the traditional model of the internationalization of firms (the Uppsala model). And then, more recently, new models of internationalization have been developed. These models, created following an increase of the extent of the phenomenon of the International New Ventures, revolve around the concepts of resources and skills, network and knowledge. In a more recent context of economic globalization and competition, some SMEs establish real strategies of globalization, particularly by inserting themselves in network (the Network theory). This is therefore necessary in this research to broaden the issue of the internationalization of SMEs, which is too often reduced to export. Based on these three theories (the Uppsala model, the Network theory and the International New Ventures theory), this research will bring to SMEs, in particular French SMEs in the Wine industry, a range of different modes of internationalisation. This range will also allow to French SMEs in the Wine industry to make decision and choose more confidently as for the entry mode it will use to go into a South East Asian market. Author keywords: Internationalization, SMEs, Uppsala model, network theory