Motivations of Body Art : a study investigating if acceptance of tattoos and piercings in modern society has resulted in movement away from deep psychological meaning and association with groups towards less meaningful motivations such as fashion

dc.contributor.advisorO'Donnell, Siobainen
dc.contributor.authorHowe, Aoifeen
dc.date.accessioned2016-01-08T15:12:04Z
dc.date.available2016-01-08T15:12:04Z
dc.date.issued2005
dc.description.abstractThis study set out to investigate the motivational factors underlying the practice of getting tattoos and or piercings. It questioned whether these forms of body art have become nothing more than fashion statements or whether they are always representative of the bearer's identity or affiliation with groups and therefore meaningful in some way. Fifty participants partook in the study. The quantitative research method, in the form of questionnaires, was used. There were eight questions in all divided into three sections. The first section sought demographic details of each participant. The two remaining sections made use of lykert-type scales to record ratings of motivational factors such as, Individuality, Group Affiliation & Commitment, and Fashion. It was hypothesised that people choosing tattoos and piercings are motivated more by fashion than by the expression of individual identity, affiliation with a group and by any other factor. The hypothesis that fashion is a stronger motivational factor than the expression of individual identity was refuted. For affiliation with a group, the results were split. Results agreed that fashion was more important as a motivational factor for piercings but not for tattoos. Results also proved that fashion was rated as more important than all remaining motivations. Limitations and suggestions for future research were outlined.en
dc.identifier.citationHowe, A. (2005). Motivations of Body Art : a study investigating if acceptance of tattoos and piercings in modern society has resulted in movement away from deep psychological meaning and association with groups towards less meaningful motivations such as fashion.. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2541
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.subjectConsumer behavioren
dc.titleMotivations of Body Art : a study investigating if acceptance of tattoos and piercings in modern society has resulted in movement away from deep psychological meaning and association with groups towards less meaningful motivations such as fashionen
dc.typeFinal Year Projecten
dc.type.degreelevelBA (Hons)en
dc.type.degreenameBA (Hons) Counselling and Psychotherapyen
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