Factors affecting consumer’s adoption of smartphones for mobile commerce

dc.contributor.advisorPerez, Evaen
dc.contributor.authorMcEvoy, Carlen
dc.date.accessioned2016-02-19T11:28:41Z
dc.date.available2016-02-19T11:28:41Z
dc.date.issued2015
dc.description.abstractThe introduction of the smartphone has changed the world for consumers. Consumers now have the power to search and shop from anywhere at anytime. The latest advancements in mobile technology, such as near field communication and mobile wallets, make it easier for consumer to make purchases. This research attempts to find any barriers or influential factors that exist in making consumers adopt mobile technology for the purpose of shopping. The research uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model as a basis for the research. The research proposes a of technology acceptance for smartphones for future research. Author Keywords: Digital Marketing, mobile marketing, mobile commerce, technology acceptance, path to purchase.en
dc.identifier.citationMcEvoy, C. (2015). Factors Affecting Consumer’s Adoption of Smartphones for Mobile Commerce. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2839
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectElectronic commerceen
dc.subjectMarketingen
dc.titleFactors affecting consumer’s adoption of smartphones for mobile commerceen
dc.typeThesisen
dc.type.degreelevelMBAen
dc.type.degreenameMA of Business Administrationen
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