Esports sponsorship effectiveness on brand awareness and brand image

dc.contributor.advisorMaguire, Michaelen
dc.contributor.authorChawki, Bouaouien
dc.date.accessioned2017-05-12T13:38:39Z
dc.date.available2017-05-12T13:38:39Z
dc.date.issued2016
dc.description.abstractCompetitive computer gaming (eSports) has emerged as an important aspect of virtual-world consumption. The primary motivation of this paper is to investigate the impact and effectiveness eSports sponsorship has on a brand. Author keywords: eSports, sponsorship, brand Image, brand awareness, streaming, digitalen
dc.identifier.citationChawki, B. (2016). Esports sponsorship effectiveness on brand awareness and brand image. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/3237
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectMarketingen
dc.subjectDigital mediaen
dc.subjectComputer gamesen
dc.titleEsports sponsorship effectiveness on brand awareness and brand imageen
dc.typeThesisen
dc.type.degreelevelMScen
dc.type.degreenameMSc Marketing with Digital Mediaen
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