The promotion of electronic music in France: The challenges and perspectives of an alternative culture

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Authors
Gervais, Alexandre
Issue Date
2019
Degree
MSc in Marketing
Publisher
Dublin Business School
Rights
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Abstract
This study aims to highlight the challenges and perspectives of electronic music in France. This musical genre is becoming increasingly popular in the world and especially in France. The research methodology is based on a mono-method research design composed of a survey. It will analyse the perception and habits of electronic music listeners in France. The research will highlight three points: the French public distinguishes between electronic dance music, which it consumes little, and other sub-genres of electronic music. The second point highlighted will be the lack of media dedicated to the promotion of electronic music. And finally, the third point put forward will be the lack of places dedicated to the diffusion of this musical genre. Finally, the researcher concludes that electronic music still does not have enough space in France both in the media and physically in relation to the demand from a growing audience