A case study of cultural transformation barriers in an educational company in Brazil

dc.contributor.advisorWhelan, Rayen
dc.contributor.authorLiberman, Fernanda
dc.date.accessioned2021-03-30T17:15:43Z
dc.date.available2021-03-30T17:15:43Z
dc.date.issued2020
dc.description.abstractThe organisational culture management has increasingly been on the top executives’ agenda because it can have a powerful impact on the strategy execution. In other words, nowadays, corporate culture has been dealt as part of the strategy. This research aimed to investigate the link between business strategy and corporate culture in an educational company in Brazil. The objective was to identify the gaps between them that can prevent the company from achieving its goals. This case study used a qualitative method, and semi-structured interviews were carried out with the company’s employees to collect data. Then, a thematic analysis was made to evaluate the results. The findings showed gaps regarding internal communication, leadership, employee engagement and business strategy. This research suggested that in closing these differences, the company can create a more robust culture that can support the achievement of the strategic goals.en
dc.identifier.citationLiberman, F. (2020). A case study of cultural transformation barriers in an educational company in Brazil. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4128
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectOrganisational Cultureen
dc.subjectBusiness planningen
dc.titleA case study of cultural transformation barriers in an educational company in Brazilen
dc.typeThesisen
dc.type.degreelevelMBAen
dc.type.degreenameMaster of Business Administrationen
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