dbs: Recent submissions
Now showing items 1-20 of 3357
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Identify opportunities to optimise energy consumption and propose strategies for energy management on an International Sports Campus in Ireland
(Dublin Business School, 2021)Energy management is a well-established business practice for increasing efficiency, reducing costs and improving environmental sustainability. This mixed methods case study identified opportunities to optimise energy ... -
The Growth of Digitization of Retail Banking in Ireland, and the impact FinTechs’ have on the adoption and actual usage
(Dublin Business School, 2021)The Digitisation of the banking industry has been with us for some time, but the influence of new technologies and Fintech providers has ramped up the changing of the engagement channels between financial institutions and ... -
The criminal act of committing insurance fraud: The challenges facing insurers when detecting and preventing insurance fraud.
(Dublin Business School, 2021)Insurance fraud is an ever-growing problem globally with major financial impact to insurance companies and policyholders. In Ireland insurance fraud is not a new problem however it is a very important subject which is ... -
Examining the impact that COVID-19 may have had on the Irish residential property market
(Dublin Business School, 2021)This quantitative research project investigates the relationship between the COVID-19 pandemic and changes in the residential housing market in Ireland. To examine this relationship, this research project gathered primary ... -
Readiness, Barriers and Strategies for Dealing with Unexpected Organisational Change: A Case Study of Irish Secondary Schools During the Covid-19 Pandemic
(Dublin Business School, 2021)The aim of this study is to provide insight on the readiness, barriers and strategies for dealing with unexpected organisational changes, driven by the Covid-19 pandemic, using the Irish Secondary Schools as the case study. ... -
Evolution of telework: Effective Managing of Virtual Teams and Projects
(Dublin Business School, 2021)The disruption brought by the COVID-19 pandemic has imposed many companies across the globe to abruptly introduce teleworking policies. This dissertation aims to investigate the role of organizationally derived support as ... -
Thoughts on Business Value: Understanding the Digital Transformation drivers in European Manufacturing Enterprises
(Dublin Business School, 2021)Digital Transformation is shaping the global economy and it is dividing companies between Leaders and Laggers. This research is aimed at understanding Business Value as the main driver of such a transformation. Understanding ... -
The Determinants of Customer Satisfaction and Customer Retention in subscription based streaming services in Ireland
(Dublin Business School, 2021)The main aim of this dissertation is to determine what are the main factors that lead to an increase in customer satisfaction and customer retention in subscription based video steaming service. In order to achieve this ... -
An investigation to analyse the factors influencing the intentions to consume plant-based yogurt in Ireland using the theory of planned behaviour
(Dublin Business School, 2021)The plant-based food is a market that is growing worldwide, the products are gaining popularity. Moreover, the environmental problems and the healthy issues are making people more tempted to change their diet to one more ... -
Consumer behaviour in the tourism industry: A quantitative study of Social Media Influencers' impact on Brazilian millennials.
(Dublin Business School, 2021)Aim: The study aimed to investigate the influence of Social Media Influencers endorsement on purchase intention in the tourism context and how each of the endorser's credibility dimensions influences this relationship. Method: ... -
Consumer behavior in Ireland: an analysis of the barriers to purchase sustainable clothing.
(Dublin Business School, 2021)This study aimed to understand the contradiction among consumers in Ireland, who stated they are willing to buy sustainable clothing, but few of them convert this intention into behavior, generating an intention-behavior ... -
Young Sales Professionals in Lockdown: How the Individual Work Performance changed from their own perspective
(Dublin Business School, 2021)The purpose of this research project is to identify how the workplace of young sales professionals has changed since the outbreak of the COVID-19 pandemic. Furthermore, the impact of these changes on the individual work ... -
#Influenced: The Impact of Influencer Marketing on the Travel and Tourism Industry of Ireland. A qualitative study.
(Dublin Business School, 2021)This research project aimed to investigate how influencer marketing impacts the sale of services in the travel and tourism industry in Ireland. This research was focused on this specific industry for multiple reasons. Some ... -
The Zero Moment of Truth and its impact on the consumer decision-making process
(Dublin Business School, 2021)Search engines are used to find information about specific brands or products. Consumers consider information they find online before completing a purchase, while the majority of people also look up information on products ... -
COVID-19 and the dynamics of digital transformation: Reshaping the fashion industry
(Dublin Business School, 2021)The Covid-19 pandemic outbreak has had a major impact on the fashion industry. Fashion retail has suffered tremendously, and to survive, retailers have had to accelerate their digital transformation stages. This research ... -
Influencer Marketing’s effect on purchasing decisions in the health & fitness industry from the perspective of a millennial
(Dublin Business School, 2021)The types of advertising that millennials are being exposed to has altered in recent years. The rise of social media has led to influencer marketing becoming an extremely popular source of advertisement aimed at millennials. ... -
Smart Healthcare Adoption Factors in Nursing Homes in Ireland - an Exploratory Research
(Dublin Business School, 2021)Covid-19 outbreaks have happened in many nursing homes and caused many residents to lose their lives around the world. Smart healthcare could be a solution to prevent outbreaks by early detection. However, the installation ... -
Investigating the adoption levels of cloud computing in Nigeria
(Dublin Business School, 2021)The world is an emerging stage with intense technological innovations and advancement. Cloud computing has not doubled back during this transformative surge, reporting vast growth in application across various sectors. ... -
Influence of music on consumers aged from 20 to 35 in clothing stores in France
(Dublin Business School, 2021)In an increasingly competitive world, brands have to find ways to differentiate themselves from their competitors in order to continue to attract consumers and, above all, to build consumer loyalty. Music is omnipresent ... -
The impact of social media (Twitter, Facebook and Instagram) on consumer behaviour in Nigeria
(Dublin Business School, 2021)The purpose of this study is to research the impact of social media (Twitter, Facebook and Instagram) on consumer behaviour in Nigeria. The objectives of the study are: (i) determine the impact of social media networks on ...