dbs: Recent submissions
Now showing items 1-20 of 3430
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Application Responsiveness & Performance within PaaS on Azure Cloud using Benchmark Testing with JMeter/Azure Loadtesting
(Dublin Business School, 2022-05)This paper proposes that the same application running in a Platform as a Service environment, which provides the same performance, will behave differently when using different code bases. The same website has been built ... -
Understanding The Effectiveness and Perceived Trustworthiness of Customer Communication Across the Veterinary Pharmaceutical Industry in Europe: A Mixed Method Study
(Dublin Business School, 2022-05)The aim of this study is to investigate the effectiveness of client communication strategies used in the veterinary pharmaceutical sector in Europe. Two separate surveys are used assessing the difference in true levels ... -
A study on the role of brand community management on brand loyalty and customer retention for Irish coffee consumers.
(Dublin Business School, 2022-05)This dissertation investigates the role of Brand Community Management on brand loyalty and customer retention for Irish coffee consumers. Underpinned by previous literature, a deductive approach was used to test the ... -
Key Factors and Barriers Affecting the Adoption of Cloud Computing in the Irish Government
(Dublin Business School, 2022-05)In 2019 the Irish Government issued a cloud computing advice note informing all government agencies to adopt a cloud-first strategy. Research has highlighted many issues and challenges in adopting a cloud-first strategy, ... -
The Factors Affecting the Growth of the Smart Buildings Industry in the Irish Commercial Buildings Sector
(Dublin Business School, 2022-05)Smart Buildings are currently, and will continue to be one of the most important trends in the built environment and construction industries. While such buildings can bring many benefits to society, the environment, ... -
Cognitive Bias in The Cockpit: A Deadly False Sense of Normality
(Dublin Business School, 2022-05)The purpose of this study was to explore the role of cognitive bias in the flight deck of commercial aircraft through historical aviation accident and incident reports, to establish the most common types of biases and ... -
The Effects of Social Desirability on Reported Attitudes towards Sustainably Produced Food.
(Dublin Business School, 2022-05)The primary aim of this research was to examine the effects of social desirability (SD) on reported attitudes towards sustainably produced food. A quantitative online questionnaire was created via Microsoft Forms. 178 ... -
Generation Z – A quantitative study into their motivation in the workplace in Ireland
(Dublin Business School, 2022-05)Motivation in the workplace has been the subject of many studies over the time, and as a consequence of this, some theories were being developed on the subject. The most famous of these theories are the ones developed ... -
Green Recruitment: A Descriptive Study on Job Seekers’ Perspective in Ireland
(Dublin Business School, 2022-05)This descriptive study is conducted with the objective to understand the significance and relevance of Green Recruitment from the perspective of the job seekers’ in Ireland. To understand the job seekers’ perspective on ... -
Investigating the role organizational culture plays in the relationship between work-related curiosity and workforce agility: antecedent or mediator?
(Dublin Business School, 2022-05)Globalization, increased political uncertainty and unforeseen economic instability, have forced corporations to reinvent themselves. They need to develop an agile workforce to handle and adapt to unforeseen changes, and ... -
A formative assessment of pension awareness among UK workforce
(2022-05)An important research area which concerns corporate bodies and government decision-makers is the topic of pension funds, the awareness of pension schemes among employees and the perceived importance of these schemes. ... -
The effectiveness of Nigerian social media influencers in promoting brands and products
(Dublin Business School, 2022-05)The introduction of the internet and social media has had a disruptive impact on the traditional marketing and communication sector. Influencers on social media have consequently emerged as powerful means of promoting ... -
Acceptance of Online Learning through Cloud Computing platforms amongst undergraduate and postgraduate students in Dublin
(Dublin Business School, 2022-05)The standard of modern technology of learning gives the educators an ability to find advanced learning methods and to support the development of highly professional human resource. The increase in the introduction of ... -
Examining the impact of Covid-19 on Public Service Motivation
(Dublin Business School, 2022-05)Public Service Motivation (PSM) refers to the orientation of those who deliver public services to people with the purpose of serving the public good. The study looks at how this might have been affected by the Covid-19. ... -
Examination the revolution of reading in the French market over the last ten years and intend to do conjectures for the next ten years.
(Dublin Business School, 2022-01)This research project was conceived in the wake of the last ten years of technological evo- lution and the recent sociological turn of events with the emergence of a global pandemic, the COVID-19. In the space of ... -
The Changes In Generation X And Millennials Consumption Behaviours Of Whiskies And White Spirits In The North Of France And The Reasons For Those Changes
(Dublin Business School, 2022-01)This research aimed at study the changes in generation X and millennials consumption behaviours of whiskies and white spirits in the North of France and the reasons for the changes. Two research method were used, a ... -
Covid-19 related effects on client communication in management consulting at a professional service firm in Germany
(Dublin Business School, 2022-01)Since its initial discovery in Wuhan in December 2019, the Covid-19 virus has heavily affected many people's lives. The consulting profession, which traditionally relies on communication between consultants and clients, ... -
Exploration of a socio-cultural anthropological approach to humanistic marketing in the French toy sector.
(Dublin Business School, 2022-01)In today's capitalist Western society, the field of marketing has become synonymous with manipulation. Indeed, with the development of new technologies and the use of user data as new indicators, marketers now have the ... -
Ethical Business Effect on Consumers Purchase Decision
(Dublin Business School, 2022-01)The research aim of this study is to analyse the influence of ethical business of the purchase decision of the consumer. The methodology of the research was quantitative and was conducted using a Survey method. An online ... -
Watch & Buy: The Key Determinants That Influence Gen Z’s Consumer Journey Through Online Video Advertisements
(Dublin Business School, 2022-01)This research study aims to understand the determinants of video advertisement that influences consumer behaviour of Generation-Z. Qualitative Method was chosen for this study to determine an in-depth knowledge about the ...