dbs: Recent submissions
Now showing items 21-40 of 3430
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Shop now! Impact of social media on purchase intention of millennials
(2022-01)The aim of this research is to understand how brands can create a better experience for millennials in social media. This research project will provide an overview of customers' buying process and use of social media. ... -
Brand Me: The role of digital marketers building a digital personal brand for Mexican millennials
(Dublin Business School, 2022-01)This study aims to understand the role of digital marketers in building a successful digital personal brand for Mexico City's millennial generation. A mixed method was chosen to analyse two sides of demand for this ... -
“How are you feeling?” Emotion AI and its Applications in Marketing
(Dublin Business School, 2022-01)The relationship between emotions and behaviour is explored in different fields of academic research. In marketing, several studies analyse how this human phenomenon impacts purchase decision. In the digital era, a ... -
Are Indian Banks Meeting the Expectations of Millennials
(Dublin Business School, 2022-01)The banking business, like many others in the financial services industry, is dealing with a fast-changing market, economic uncertainty, severe competition, new technologies and most importantly, demanding clients. Banking ... -
The Impact Of Exposure To Ideal-sized vs. Average-sized Influencers On Purchase Intention and Consumer Well-being In Fitness Industry
(Dublin Business School, 2022-01)The present study aimed to investigate how self-esteem, body-esteem and purchase intention was influenced by the body size of the influencer that has been presented in a promotion visual in the context of the fitness ... -
Challenges In Effectively Implementing Agile Methods In Different Industries Of Ireland: Mixed-Method Study
(Dublin Business School, 2022-01)The research was inspired by Shameem et al.'s findings on prioritizing challenges of the agile process in a distributed software development environment (2018). With Agile methodology being popular lately in other industry ... -
Examination of tacit knowledge sharing and seeking among millennials in Nigeria
(Dublin Business School, 2022-01)Tacit knowledge provides organizations with a significant competitive advantage. It is critical to share tacit knowledge among personnel to reap the benefits. Individual and social factors play a significant influence in ... -
Does Sustainability translate into superior share price performance? A comparative study of American, British, and German stock markets
(Dublin Business School, 2022-01)This study aims to find a correlation between 242 stock performances on the company level in historically grown SRI markets in the USA, Germany, and Britain and their respective ESG scores of domestic rating agencies, ... -
Impact of Inclusive Leadership on Engineering Project Success in Ireland
(Dublin Business School, 2022-01)The primary aim of this study is to find out to what extend does inclusive leadership impact on project success. The researcher followed a quantitative method approach surveying eight-four employees from the engineering ... -
How motivation in the UAE workforce changed due to Covid-19
(Dublin Business School, 2022)The study provides insight into the effects on motivation among the UAE expatriate workforce, driven by the Covid-19 pandemic. Primary data was collected using a quantitative questionnaire requiring respondents to evaluate ... -
Facilitators and barriers to successful project Implementation in the Irish Healthcare setting
(Dublin Business School, 2022-01)Healthcare organisations have embraced the role of project manager and adopted project management practices for many years in Ireland. The delivery of healthcare is changing and transformative projects are on the increase ... -
Cultural Quotient as a Critical Success Factor in Project Management: A Research within IT/Finance Multinational Companies in Ireland
(Dublin Business School, 2021)This academic paper aimed to study ‘Cultural Quotient as a Critical Success Factor in Project Management: A Research within IT/Finance Multinational Companies in Ireland’, used the mixed research method to obtain data ... -
Leveraging Design Thinking for Successful Management of Projects
(2022-01)Traditional project management methodology which laid the foundation for building “functional software products” is unable to respond to varied and continuous customer requests in a quick changing software development ... -
Advertising ethics to children in India: A study of marketers' approach and parents' expectation
(2022-01)The aim of the research is to evaluate the impact of the current advertising ethics to children on brands and parents’ expectations. The researcher has used a qualitative research method by interviewing ten brand marketers ... -
External Stakeholder Analysis in Construction Project Management
(Dublin Business School, 2022)The focus of this research study is based on external stakeholder analysis in construction project management. The stakeholder's theory is associated with three main approaches: descriptive approach, normative approach, ... -
Cryptography based Cloud Security in UK’s Banking System
(Dublin Business School, 2022-01)Cloud computing is a rapidly expanding technology that every business today aspires to incorporate into its operations to increase profitability and scalability. Because the public's use of financial transactions is ... -
How do Project Managers address cross-cultural challenges in multicultural projects? Perspectives from the healthcare industry
(Dublin Business School, 2022-01)The study aims to contribute to the body of knowledge relating to how Project Managers address issues that can arise due to the presence of a multicultural workforce. The research examines information gathered from a ... -
Analysis of customer satisfaction and perceived quality for improvement of project management methodology in a video game project
(Dublin Business School, 2022)The Division 2 is a large scale video game project which has received mixed and mediocre reviews from the fans. In this study researcher has analysed customer feedback data in form of customer satisfaction (CSAT and NPS ... -
A Case Study of Two County Libraries' Motivations in Archiving/Collecting Local Irish History and Folklore
(Dublin Business School, 2019)The aim of this dissertation is to investigate the motivation behind why local Irish history and folklore is being archived/collected in two example county libraries. This study employed an inductive, qualitative research ... -
A sense of sexual community and history across time: Irish Queer and LGBT archives
(Dublin Business School, 2020-08)This study examines the status of LGBTQ+ archives in Ireland, conducting qualitative semi-structured interviews with 4 people involved in such archives, in various capacities over several years; founding and maintaining ...